There are many interesting auto logo stories, including Cadillac’s recent discarding of its heraldic ducks in favor of a new version of its shield and crest. And BMW recently cleared up the history of its logo, saying that it’s based on the Bavarian flag, not a spinning propeller.
But perhaps the most intriguing story is that of the Ford logo designed by the heavyweight champion of logo designers, Paul Rand, who did those of IBM, ABC, Westinghouse, UPS, Next Computer — and Enron. In 1966, Rand was hired by Henry Ford II to rethink and modernize the familiar scripted oval Ford logo.
But Henry Ford II decided not to change the logo. “According to Rand, it was too radical a switch,” said Steve Heller, graphic design historian and the author of the book “Paul Rand.”
Ford Logo
A similar script was first used in advertising at Ford around the time the company was established in 1903. Legend says it was the creation of Childe Harold Wills, an engineer and one of Ford’s first executives, who borrowed the script from his own business cards.
small ford logo
ford logo wallpaper
ford motor company logo
Ford’s blue oval with script was also among the assets pledged as collateral in the 2006 deal that gave the company its multibillion-dollar line of credit. So Henry Ford II may have been right not to change what has become one of the most recognized logos in the world.
Black Ford Logo
No comments:
Post a Comment